As Under the Mushroom Cloud is a six part drama, it will run for a course of six consecutive weeks. Each episode will air on a saturday night as this is when the majority of our target audience will be available, e.g not at work etc. Doing this means our listening figures can be much higher and we can appeal to our ideal audience. It would air on Radio 4 Extra as we believe this is the channel that the majority of our target audience would listen to.
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