My aim was for my ancillary texts to have a theme that ran with both of them that complimented the main product as this would really sell it to our target audience. I think the outcome is that it could work well and could rake in a large number of listeners. I feel that both the ancillary texts are eye-catching and both are relatable to the main product itself, they were well thought through and not just 'thrown-together' with no thought or creative process being taken into account, this shows in both the advert and the newspaper article as they both are very similar. This was done as a marketing strategy so that for viewers it would be easily recognisible and could create a buzz around 'Under the Mushroom Cloud', and could therefore even lead to a viral marketing campaign.
I feel that the poster could work as a persuader to entice people and hopefully gain a bigger audience, this would then bring people to the article and readers would want to read on if they have previously seen a newspaper poster to promote this very product. The end result of this would be that the main product would be listened to by a vast audience.
I feel that all three products work very well together and compliment each other and all can bring in a slightly different audience and create much bigger target audiences if we got it out there enough. The double page feature gives much more information and could hopefully be the decider to readers.
After much audience feedback on all three products, I feel that these campaigns can work successfully. The majority of feedback I recieved was very positive with many people saying that even just after seeing the poster they would be enticed to listen to the drama. The majority of people are suggested that both ancillary texts worked very well and they could see the connection and links between both the poster and the double page spread.
No comments:
Post a Comment