People seem to listen to the radio much more with their internet access as many more radio stations are available to them, rather than just a few. Radio has improved and increased massively over the last few years which is proof in itself that radio is not a dying breed.
The main aim is to attract many more younger listeners. BBC Radio One seems to be the most popular radio channel within teenagers when conducting research on what teenagers most like the best on the radio.
One thing that is very apparent when looking at radio in the present day is the fact that radio dramas are perhaps losing interest within a younger generation. This is something my group and I took into consideration during the creative processes of our radio drama. We wanted to create something that would challenge this and bring in new audiences that the radio is certainly lacking in.
Overall it is very clear to see that radio is still very popular and will continue to be, it is just individual aspects that radio institutions need to keep in mind when trying to maintain their audiences, such as promoting to the right people.
